The Circularity of Aesthetics

Recycling plastics is essential to saving resources, but a critical design question remains: what happens to premium effects when plastic gets a second life? Together with GRAFE , we explored what happens when packaging containing effect pigments enters a recycling loop—and what’s possible when you design with the next cycle in mind.
Recycling colored plastics with effect pigments has never looked so inspiring. We aren't just designing for the first sale; we’re designing for the entire lifecycle.