GRAFE invites you on a discovery tour into the realm of the senses

Cosmetic bottles combining appearance, feel, and scent are presented at the PCD in Paris

GRAFE in Blankenhain will present the latest development project results on scented batches at PCD 2023 in Paris. A masterbatch for PP was developed that makes the plastic smell. Together with a small selection of impressive effect pigments from Merck and different original textures from Eschmann, three cosmetic bottles were created that bring the scents of aromatic pine, lavender field, and floral fragrance into melodic harmony with the look and feel of the container.

"The color inspirations come from nature. We chose French names, firstly to do justice to the trade fair location and secondly because the themes of fragrances, perfume, and cosmetics are associated with France," explains Lars Schulze, Head of Color Development and Material Science. "The olfactory principle of action is based on a fragrance oil and the migration of this substance to the surface, whereby, depending on the plastic, the process is slowed down, which prolongs the
effect." According to the expert, there are hardly any comparable applications on the market at present. With the combination of fragrance, color, and effect, as well as stylish texture design, the company presents three cosmetic bottles in a decorative box. It creates a packaging experience for the highest demands.

With the scented batches, various user industries now have a third way of appealing to the senses besides optics and haptics, namely olfaction; Schulze explains the market opportunities of the development. Moreover, the topic of smell can be excellently combined with GRAFE's core competence - the coloring of plastics.
"With our fragrance batches, bad odours are captured and superimposed. Thus, an end-customer product that exudes the typical plastic smell when untreated could become a real experience when unpacked", says Schulze.